7 Important Things To Remember When Designing A Website

Creating a website seems like a tough job, but it might not be that hard which you think! A little forethought may go a long way in streamlining the web process, regardless of whether you are a designer, developer, or just someone who is looking to establish a presence online.

You might be confused about which aspects to think about when creating a website, well do not worry because we are here to do the leg work for you and we’ve outlined the 7 most important things that you should consider when designing a website.

1.   Target Audience Is The Key

The critical part is figuring out who your website is intended to serve, yet it is the most basic and essential aspect of any website. Think about who are you serving means your target audience. Such as you are creating a clothing brand for teenagers so your target audience with be youngsters. You want a brand specifically for women, etc.

In order to expand your business, you need to offer your organization a distinct identity that is a logo. It makes your brand stands out from the competition, resonates with your target audience and creates loyalty. A consumer base becomes devoted and will keep coming back for more only when they know and trust your brand’s name through your logo. There are various cheap logo design services or logo design service USA that you might use to create your distinctive logo!

3.   The ‘Website’

Next thing on the list is your website. It does not include your web content, neither are we talking about your layout. In this section, we are focusing on the website’s blueprint, the site map, how many pages you want in your website, which important things you want in your website. Such as contact page, about us page, the home page, or any additional pages you want to add such as blog section, etc. You also take into account the web size and data that will be added to those pages.

4.   Content Is The King

According to the findings of a report, 46% of the people said that they leave a website because of a lack of clarity in the messaging so your content should be full of lucidity, reveal your brand, identity, image and precise yet fulfilling your message. So, keep it simple stupid!

Users are quite selective when it comes to websites. Even if your website is easily accessible, runs wells, loads quickly and looks wonderful yet the audience will remain dissatisfied unless you have interesting and engaging content. Content marketing is critical and essential for every business’s advertising plan. People prefer reading material rather than watching videos therefore the material should be pleasing.

5.   Visually Appealing

Following the creation of the content, the next step that you should consider is the design of your website imagery. An audience preference survey conducted in 2016 discovered that 59% of those who participated prefer websites that have a pleasing visual appearance. To make it more personal, you can use your own photographs or images, or you can incorporate online imagery as well, depending on your preference. However, you should concentrate on making it more attractive!

6.   Your Brand

Your brand is your identity, and it should be your primary focus. A website is the only visible manifestation of that brand, therefore if you are thinking of developing a website, you should first ensure that your brand is powerful and distinct. Additionally, you must accurately represent your company’s brand on that website.

7.   Usability

When it comes to developing a successful website, UX (which is also called user experience), visual representation and website content go hand in hand. One of the most important aspect to consider in the user experience or usability is consistency. This applies to buttons, hover states, and menus (basically the navigation) and among other things. There is a need to break these down into their constituent components. For example, if you want to include clickable items in rounded buttons, you should make all of your buttons in rounded shape (Not one round and the other one rectangle, which means lack of consistency). In 2016, rounded edges were used on 87% of Photoshop shapes, and rounded forms dominated web design. A sketch was also used to design 84% of the shapes. When it comes to anything else, avoid using visual cues.  Also, give careful consideration to the various menu options available. Despite the fact that many websites now employ hamburger menus, their usefulness remains inferior to that of a traditional header navigation menu (unless on mobile where they are more common). In short, the better the user’s experience, the more likely that people will prefer visiting your website more likely.

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